As a digital marketer we all face challenges but as a digital marketer for a company that caters to the military and weapons market I am faced with daily issues on how to authentically market my brand in the digital word, while saying compliant with increasing regulations and limitations regarding the sale or promotion of weapons or weapon related items.
Just recently my brands account was suspended not because we sell guns but simply because my landing page featured a solider carrying a gun. A little know fact that I was not aware of.
Hear is what I've learned
- The term tactical is ok, ONLY if it refers to clothing and gear but not a tactical knife or tactical gun
- Guns yes of course are limited. But also all gun accessories including holsters
- Images of guns or weapons
- Sling Shots - yes even sling shots
-Air Soft Guns and accessories
Now let me say this - I understand Google is company a company for profit, they have the right to protect their company as they see fit. It is just as much their right to refuse these types of advertisements, as it is for me to sell them. (P.S I say this as write on a free platform google). It just seems these types of restrictions - take it too far. To state my Airsoft helmet or image of a gun is as dangerous and should be restricted like the sale of porn and drugs or an actual weapons - is just too much.
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